The 8 best ways to sell online video courses – Have you ever wanted to provide a valuable service to your audience but didn’t have the time or resources to do it? Maybe you’re a coach or consultant who wants to offer more courses but doesn’t have the time to create content for each one from scratch.
Or maybe you’re an expert in a specific niche and want a way to monetize your expertise without having to put on formal classes or workshops all the time.
Fortunately, there’s an option for all these scenarios: creating online video lessons! This article will examine how and why big, and small businesses use this format to make money with their content and services.
Read: How to Start Selling Online Courses
The 8 best ways to sell online video courses
Make a trailer
- Make a trailer.
- A video course is like a movie; trailers are important because they give potential students an idea of what the course will teach them. They also help you to show off your personality, knowledge, and skills. Your trailer should include the following:
- A professional voiceover (a voiceover by someone who sounds like they’re an expert in their field).
- An exciting music track that makes people want to watch more videos from you in the future.
- Graphics showing what the course is about (for example, “how to learn Spanish” or “how to lose weight”).
Keep your lessons short and sweet.
One of the best ways to sell online video courses is to keep your lessons short and sweet. This means that you will have to think about what content is relevant for your audience, and you’ll need to ensure that it’s useful. You’ll also have to consider if it’s easy for people to understand, as well as engaging and entertaining for them.
Don’t try to cover everything.
When creating your video online course, don’t try to cover everything. Instead, focus on one thing and teach it well. This will allow you to create a more focused, useful product that your audience can take away with them and use in the future.
The best way to decide what to leave out is by thinking about what people need the most help with right now. What problem are they facing? Is there a gap in the market for this specific topic or skill? What have other people tried selling online courses but failed because they didn’t focus enough?
If you’re still struggling with this decision after asking yourself these questions, consider including bonuses such as templates or worksheets that will help people learn how best to apply what they learned from the course—or even specific exercises that go along with each video lesson!
Make it easy on your students.
- Make it easy for your students to purchase.
- Have a clear payment process. Let them know what’s included and ensure you have a clear refund policy you’re willing to honor.
- Support your students after they’ve made a purchase, even if you don’t have other products or services available yet. Let them know when new content is coming out, answer questions within 24 hours of being asked (or preferably sooner), and provide links back to the original course whenever possible so they can refresh their memory on any information they may have forgotten over time (like what exactly happened in Chapter 2). This will help establish trust with potential customers who see this responsiveness as proof that you care about them as individuals—and in turn, make those same customers more likely to come back again when looking for more knowledge down the line (or refer friends).
Offer a bonus
A bonus is a supplementary product or service you give away for free to “sweeten the deal” and entice people to purchase from you.
Bonus materials can be used as an incentive for customers to buy your product, hoping that they will like what they receive and make another purchase immediately or sometime in the future.
To create a bonus:
- Choose something related to your product but not included in it (a mini-course on how to use it).
- Create content around this topic or offer existing content as a teaser (e.g., if you’re selling an ebook on dog training, then include articles by other trainers).
Follow up with your students.
- Follow up with your students.
Send them a follow-up email that shows them how to use the content and how it can help them, and let them know you’re available for questions if they have any.
- Create an accompanying email course to go along with the video course. This helps build trust and provides additional value if someone misses some of your videos because life happens.
Offer a guarantee
- Offer a guarantee.
- A money-back guarantee and a free trial are two of the most effective ways to encourage people to purchase your course immediately, without hesitation.
- Make sure you can afford to offer the guarantee. This may not be wise if your business isn’t in great shape. You should also consider what kind of guarantee would best reflect the quality of your product and whether or not there are any risks involved with offering it (for example: if someone gets injured from using something from my course).
Use professional quality in every aspect of the project, including marketing.
You should approach the marketing of your course like you would like any other business. This means that it’s important to set clear goals, conduct research and testing, and use professional quality in every aspect of the project, including marketing.
- Set clear goals for what you want to achieve with your online video course
- Conduct research and testing to understand how people will find out about your online video course
- Use professional quality in every aspect of the project, including marketing
Making successful online video courses takes more than just shooting a webinar with good content.
Making successful online video courses takes more than just shooting a webinar with good content. Selling your course is a crucial part of the process, and it’s important to understand how you can do this.
You need to be able to market your courses, provide support for people who purchase them, create a great product that people want to buy, and sell your course effectively.
That’s an article about The 8 best ways to sell online video courses. You’re probably thinking that selling video courses is a tough gig for making money online. But we believe that following these simple steps and putting in the hard work won’t be as difficult as you think. And best of all? We’ll be here to help you every step of the way!